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Ya know, I gotta agree with the Slacktivist

Perusing MacHall, Matt linked to this. I found it fairly how I feel generally when people talk to me about salvation.

That's funny, since I try to regularly spend between 8 to 10 hours a month preachin' the good news about the end of the world. Yet I'm not being hypocritical here: I make no money (and while we are supposed to ask for a small donation to cover the publishing costs if the person takes a book or something, one in a thousand are ever asked - I mean, the good news is supposed to free right?), this is on my own time (honestly, on a Saturday morning I'd rather be sleeping). But a Christian knows that the Christ said to preach.

So here's how it goes:
  • To preach, you gotta talk to people. So where are people? Jesus suggested going to their homes and market places - wherever people are. Incidental conversations are nice, but the message is serious, and deserves at least some coordinated, concerted effort. J.W.s take this seriously - here and just about everywhere else in the world. If they speak another language, find someone who does, and get them to share the message. It must be done personally - by mouth, letter, or sign.
  • To preach, you gotta talk. What do you say? Good news. What's that? It isn't salvation - that doesn't really mean anything without context. No, Jesus said preach the good news about the Kingdom - a kingdom run by God. That's the substance of the matter: tell people the Bible talks of a theocracy, why it isn't here now, and why it's good that it will be here soon - the theme here is that God's sovereignty is effectively on trial.
  • To preach, you must follow up. No use talking at people. If someone couldn't care less, move on - no point wasting both your time; But if there is some interest, take time and come back - prepared and ready to elaborate.
  • To preach, you must be sincere. Fake that, and you've got it made - but people catch disinterest fast and will immediately reflect it. It is far easier to actually care. There are a lot of people out there, and it takes hard time to get to them all. The mornings I feel my message means even a little, people listen politely for the few seconds (oh yeah, and for goodness sake, be brief!); when I don't care, no one else does either - I go through the motion, and they do the same. Besides, without sincerity - real meaningful care - the message lacks any momentum to pierce the apathy we all cultivate.
    And yeah, it's really nerve wracking talking to total strangers about such a controversial topic, but that passes, and we all get more refined over time. I have great stories I could share of times I've panicked - but that rarely happens anymore :)

This is how J.W.s feel about evangelism. The work is essential and is crucial; preaching is the only effective way to combat ignorance/misunderstanding of something that may be incredibly important. Everyone everywhere deserves to decide for themselves where they stand on the ideals, and they should have an informed opinion. Hopefully, you can see that not all of us blither jargon, but are really interested in the message and what it means.

Understanding the real goal of evangelism is the key to doing it right. Otherwise it's just an uncommon ritual, devoid of meaning.